Brave, Independent, Unstoppable

Time is not just counted — it is lived. Every detail matters, every choice leaves a mark. More than watches, we create symbols of achievement. Wear your Vittorino and be the maestro of your own story.

Elegance Recognised by the World's Leading Media

GQ Forbes The Guardian Esquire Men's Health Bazaar GQ Forbes The Guardian Esquire Men's Health Bazaar

Aeternum

Elegance that transcends time

Aurea

Subtle luxury, eternal shine

Noctis

Mystery and sophistication in every moment

For Every Occasion

Versatility is what sets a great watch apart. From elegant dinners to relaxed outings, your Poedagar® watch fits perfectly with any occasion.

Model: Aeternum Serenitas®

Casual

Formal

Arrastar

Fortis

Strength, power and commanding design

Redefining What Luxury Means

THE VISION

The story of Poedagar began with a simple question: Why should premium craftsmanship be accessible only to the few? In 2015, we set out to challenge the luxury watch industry where markups of 1000% had become the norm. We envisioned timepieces crafted with the same premium materials as high-end brands, but priced fairly for discerning collectors who value both quality and intelligence.

Premium Materials, Expert Engineering

THE CRAFT

We refused to compromise on quality. Every Poedagar timepiece is meticulously crafted with Sapphire Crystal Glass and 316L Stainless Steel—the same materials used in watches costing ten times more. Our designs blend timeless elegance with precision Japanese movement, creating watches that stand the test of time both in style and durability. This isn't about cutting corners—it's about cutting out unnecessary markups.

A Community of Smart Collectors

THE MOVEMENT

What began as a vision quickly grew into a movement. Over 30,000 collectors worldwide discovered that luxury doesn't have to come with an inflated price tag. These weren't just customers—they were smart enthusiasts who recognized true value and spread the word. Our community grew not through excessive marketing, but through the authentic appreciation of those who understand that intelligence and luxury can go hand in hand.

Expanding the World of Smart Luxury

THE FUTURE

Today, Poedagar stands as proof that luxury is about exceptional materials and craftsmanship—not excessive pricing. We continue to innovate and expand our collections, staying true to our founding principle: luxury should be accessible to those who appreciate it. As we look to the future, we remain committed to creating timepieces that don't just tell time—they tell the world you're someone who values both elegance and intelligence.

Descubra o Seu Masterpiece

Entre a clareza precisa do Argento e o brilho eterno do Oro, estão dois caminhos de uma mesma essência: a presença.


Enquanto o Argento traduz a mente analítica e o olhar apurado de quem busca excelência em cada escolha, o Oro reflete a elegância serena de quem domina o tempo com naturalidade.

Escolha aquele que carrega o peso da sua história — com beleza, propósito e intenção.

A pantalona mais confortável e elegante que já usei. O ajuste é perfeito e a versatilidade é surpreendente.

Mariana, São Paulo

Impressionante como o design alia conforto e sofisticação. Uma peça indispensável no guarda-roupa.

Clara, Rio de Janeiro

Perguntas frequentes

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Nosso suporte ao cliente está disponível de segunda a sexta-feira: das 8h às 20h30.Tempo médio de resposta: 24h